How Should I Say That?

The acupuncturist's guide to scripts for hassle-free and loyal patient relationships | taught by Katie Altneu

Course description

You’re a brilliant acupuncturist and healer. But maybe it feels like your patients and potential patients don’t quite seem to understand that. Yet.

They can be late to pay, ask for discounts, delay scheduling, and forget to show up for appointments.

And it's not because you don't get results. You get amazing results.

It’s because the way you talk and communicate about your work is just as important as the work itself.

All of your communication makes a statement about who you are, how valuable your work is, and whether you’re worth it. In other words… your communication has EVERYTHING to do with your success.

It can feel uncomfortable to answer questions about your price or requests for discounts. Informing people that you're raising your prices can be scary. Explaining how acupuncture works and how often they need to come back can feel confusing, vague, or even sleazy. You're not alone in feeling that way.

But there's a way to do it so it's a win-win for everyone.

And it's crucial that you learn this.

You owe it to your patients to make them want to stick around long enough to experience the benefits of your care and our amazing medicine.

It’s critical that you communicate in a way that cultivates their trust and confidence in you.

You need to make sure that your responses and explanations are clear, compassionate, professional, and empower the patient into action.

This downloadable toolkit will help you do just that.

In this 36-page digital toolkit, you’ll find scripts for everything from explaining how treatment works to dealing with overdue payments in the most pleasant, professional & approachable way possible. It will also explain WHY each of these scripts work so well.

A peek inside... The toolkit includes time & experience-honed scripts for:

  • Answering questions about your price
  • Raising your prices, and how to let people know in a way that feels like a win-win
  • What to say when someone asks for a discount
  • How to phrase an email when payment is overdue
  • Explaining how acupuncture works in a way that makes sense
  • Explaining the required frequency and number of visits required to get results, in a way that gets patients to commit to their care
  • When a patient says they can’t afford treatment
  • Dealing with no-shows
  • Declining bad-fitting patients
  • Asking for referrals, testimonials, and feedback
  • When someone is experiencing a problem or is frustrated
  • What to say when someone leaves a critical comment or review
  • And much more

Don’t just say you’re a pro. Show it in every single email you write to your patients, and in every single question you confidently answer.

Katie Altneu
Katie Altneu
L.Ac., MSOM

Hello there! I'm Katie. I’m an acupuncturist and herbalist with a practice I love in Denver, Colorado. I've gone through the journey of creating a busy practice. I've learned things the hard way, in the trenches.

I've also taught the Business/Practice Management class at CSTCM for four years. My previous career was in economics and finance. I love merging these two worlds. I love our medicine and I'm dying to help other acupuncturists learn the business and marketing tools they need to fuel their practice success.

I started creating these resources for acupuncturists online because I want to give you access to the information I wish I would have had from the beginning.

As any silly, serious, strategic, personal or professional questions come up, please give me a shout. I’m always delighted to hear from you. Fire off any questions to me at Katie@acuprosper.com. If there is anything I can do to serve you, just ask.

You deserve a business and a life you love. I can help.

Reviews (1)

Exactly what I needed!

by Amy L.
This is by far one of the best scripts document I have come across. You can tell that Katie has put a lot of thought into these scripts as well as incorporating her personal experience in her clinic! I'm so glad I signed up for this course! As a student I felt that I didn't get much training in how to deal with certain sticky situations, and certain potential patients/clients. So having this document scripts as a resource is a blessing. I am glad that there are pioneers like Katie out there helping our profession one acupuncturist at a time! Thank you Katie!

Exactly what I needed!

by Amy L.
This is by far one of the best scripts document I have come across. You can tell that Katie has put a lot of thought into these scripts as well as incorporating her personal experience in her clinic! I'm so glad I signed up for this course! As a student I felt that I didn't get much training in how to deal with certain sticky situations, and certain potential patients/clients. So having this document scripts as a resource is a blessing. I am glad that there are pioneers like Katie out there helping our profession one acupuncturist at a time! Thank you Katie!