How to Set Your Prices

taught by Katie Altneu

Course description

It can be difficult and feel arbitrary or random deciding on your prices.

Many people just take a look around and do what everyone else is doing, or charge more or less than others for reasons that are random.

There is a better way to do it.

I think it's very important to FEEL GOOD about the fees you're charging your patients.

I'll walk you through a simple formula to help you calculate the price you NEED to charge.

You can download an excel spreadsheet that's pre-formatted to help you make your calculations for you.

So you can see the math clearly, feel good about your prices, and state them clearly and confidently to your patients so that they feel good about them too.

So that everyone prospers.

And you make a good living doing what you love.

Katie Altneu
Katie Altneu

Hello there! I'm Katie. I’m an acupuncturist and herbalist with a practice I love in Denver, Colorado. I've gone through the journey of creating a busy practice. I've learned things the hard way (forehead smack).

I've also taught the Business/Practice Management class at CSTCM years. My previous career was in economics and finance. I love merging these two worlds. I love our medicine and I'm dying to help other acupuncturists learn the business and marketing tools they need to fuel their practice success and reach the people that need us.

I create these resources for acupuncturists online because I want to give you access to the information I wish I would have had from the beginning.

You deserve a business and a life you love. I can help.

Course Curriculum

The Simple Formula that Will Tell You What You Need to Charge
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Reviews (12)

wonderful tool

by gina williiams
This was very helpful at a time when I needed it.

by Sylvie Morin

by Khanita Suvarnasuddhi
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wonderful tool

by gina williiams
This was very helpful at a time when I needed it.

by Sylvie Morin

by Khanita Suvarnasuddhi

by Naika Apeakorang

by jeramy shirley

Spreadsheet is amazing

by Erin Moore
The spreadsheet she provides is amazing. It really helped me to drill down and see what my expenses are and how much I will make based on how many patients I am seeing each week.


by Igor Alekseev

So useful!!!

by Fung Fung Lim
I'm a brand new practitioner and had no direction what so whatever how to set my price. Katie really stressed the importance about you as the practitioner have to feel comfortable with how much you are charging your patients. And the excel spreadsheet she listed for free is amazing! Would have taken me hours of work to figure out how to put it together like she did on excel. Thanks Katie!!!

Great advice!

by Amy L.
I've always heard that you should base your rate on the going rate in the area you want to practice, but now I understand why that doesn't work and how you can tailor it to fit your needs! Thank you Katie for showing us how it's done! P.S. I really appreciate the excel spreadsheet.

A great quick course for pre startup pricing info

by Laura Markey
I will be starting in practice in the summer and am doing research into how to go about setting things up. Despite having run my own business for seven years I have always struggled with pricing. This is a really clear explanation of the multitude of factors you need to take into account. In particular it is a good way to move beyond the typical 'market price' idea and tailor your price to your individual needs.

by Ashley Taylor

This helped so much!

by rachel delaney
thank you Katherine! this is so helpful, just what I needed at this moment.