Course Description

Dr. Katie Altneu DTCM FABORM

Hello there! I'm Katie. I’m an acupuncturist and herbalist with a practice I love in Denver, Colorado. I've gone through the journey of creating a busy practice. I've learned things the hard way, in the trenches. I've also taught the Business/Practice Management class at CSTCM for four years. My previous career was in economics and finance. I love merging these two worlds. I love our medicine and I'm dying to help other acupuncturists learn the business and marketing tools they need to fuel their practice success. I started creating these resources for acupuncturists online because I want to give you access to the information I wish I would have had from the beginning.As any silly, serious, strategic, personal or professional questions come up, please give me a shout. I’m always delighted to hear from you. Fire off any questions to me at [email protected]. If there is anything I can do to serve you, just ask.You deserve a business and a life you love. I can help.

Course curriculum

  • 1

    Welcome!

    • I'm so glad you're here
  • 2

    Map Your Profit-making World-Changing Vision

    • Your Vision - Root Down to Rise Up

    • Creating Connection

    • "Start With Why" TED Talk

    • Your Why - Growth Assignment

    • Meaningful Marketing

    • Your Vision - Growth Assignment

    • Nothing Happens Unless First a Dream

    • Your Dream - Growth Assignment

    • You've Laid the Foundation!
  • 3

    Building trust, connection and confidence with your patients

    • Have you ever heard of De?

    • Why De is so Important

    • You Can Cultivate De

    • The First Key to De

    • De Cultivation Growth Assignment

    • Confidence

    • The Second Key to De

    • The Third Key to De

    • You Can't Fake it

    • Neat, right?

    • The Intake Process

    • 5 Crucial Steps for the Intake that Creates Patients that Stick

    • Coaching questions

    • How does acupuncture work infographic
  • 4

    Building trust, connection, and confidence with your POTENTIAL patients

    • Are You Professional?

    • Building Trust

    • How to Be Professional Funsheet

    • Being a Trusted Advisor

    • Strategy of Preeminence

    • You Are Awesome and You are an Authority

    • Expertise Growth Assignment

    • Branding for professionalism + connection + trust

    • Brand Identity Checklist
  • 5

    Blasting Through the Marketing Energy Blocks that Hold Us Back

    • The Truth about Marketing

    • The Power of Resonance

    • So THAT's what good marketing is about

    • Marketing Blocks Growth Assignment

    • Marketing 101
  • 6

    Your Dream Patient and Greatest Results

    • Stop Being So General

    • Finding Your People

    • Target Market Growth Assignment

    • Identify Deeper Needs & Desires

    • Needs & Desires Growth Assignment

    • Communicating Your Value

    • The Real Benefit

    • Benefits Growth Assignment

    • What You're Really Offering
  • 7

    Design a Winning Communication Strategy

    • Developing Your Message

    • What Your Patients Think Growth Assignment

    • Finding Your Message

    • Honing Your Message Growth Assignment

    • Crafting Your Bio

    • Rock Your About Page

    • It's Not All About You
  • 8

    Show up EXACTLY when they need you

    • DIY Search Engine Optimization

    • SEO - 10 Steps to Page 1
  • 9

    Marketing is like gardening

    • Don't be a Forager

    • Thinking Like a Gardener

    • Sowing Seeds - Website

    • How to Tweak Your Website to Make People Want to Work With You

    • Website Tweaks Funsheet

    • Sowing Seeds - Networking

    • Sowing Seeds - Speaking

    • Tips for Speeches That Wow

    • Fertilize Your Garden

    • Keep In Touch Plan

    • New Patient Email Series

    • Keep in touch/retention actions

    • Build Relationships of Trust
  • 10

    Build your authority by GIVING

    • Building your authority

    • Building your authority - choosing your medium

    • Content Brainstorm

    • Tips for creating & sharing your content

    • Don't feel like an "authority"? That's ok :)
  • 11

    Social media to share your message and connect

    • Get Social

    • Effective + Easy Social Media Management

    • Tips to Enhance Your Business Facebook Page

    • 31 Days of Social - Ideas for what to post

    • How to Get Started With Facebook Live

    • How To Install a Facebook Pixel
  • 12

    If you're gonna do ads, do 'em right

    • It CAN Be Done Effectively

    • The RIGHT Way To "Advertise"

    • Effective Writing for Ads (your message)

    • Copywriting that Works

    • Copywriting Tips

    • A proven system for writing compelling ads

    • The few ads/postcards I designed in my first year of practice, that worked well

    • Advertising & Copywriting Worksheet

    • The Guide to Effective Facebook Ads

    • The Complete How-To Guide for Effective Facebook Ads

    • Another Facebook Ad strategy - an offer they can't refuse to cold audience
  • 13

    Craft + Implement your plan

    • Your one-page marketing plan

    • Formulating A Plan

    • Big Rocks First Demo

    • Avoiding Burnout & Overwhelm

    • Action Plan
  • 14

    Huge Bonuses for you!

    • How Should I Say That?

    • Effective Systems to Make Life Easier

    • Effective Systems Funsheet

    • Tools & Resources to Streamline Your Business

    • Daily & Weekly Tasks: checklist

    • Weekly, Monthly, Annual Checklist

    • How to build referral relationships with doctors

    • Tips for effective communication with physicians

    • Utilizing Google Adwords (Cost) Effectively

    • Google Adwords Cheatsheet

    • How to Create an Opt-in and Sales Funnel that Turns People into Patients

    • Opt-ins and Sales Funnels
  • 15

    15 CEU Credits

    • How to Get Credit

    • CEU Assessment - email this to me at [email protected]

    • Program Evaluation for CEUs
  • 16

    You did It!

    • Thank you and bon voyage!

  • $600.00

    $600.00Attract More Acupuncture Patients - go at your own pace

    Buy Now

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