Course Description

Your website can do a LOT of work for you, it can be your front desk person answering questions and scheduling people. 

But even better? It can do ALL of your marketing for you, on autopilot, for free. 

I haven't done any advertising in years aside from an occasional FB ad here and there for my associates. Instead, I've just DIYed my SEO so I'm page 1 of Google. And made sure my website makes people want to schedule so that there's a steady stream of new patients coming in. It's free and easy and feels really good. 

The key? You need to make sure that people who visit your website actually want to become patients. 

It's not hard to do, but a lot of acupuncturists get this wrong. Their websites are missing crucial elements. 

Often acupuncturists think that advertising doesn't work. But perhaps it's not that the Facebook ad didn't work, but that your website didn't work.

I'll show you what you need on your website. These tweaks are small and simple, yet powerful.

Before you focus on SEO, before you spend any $ on Facebook ads or time on social media, before you do anything to drive traffic to your website. First, make sure that your website actually converts people into patients. 

Or else you'll be wasting your time and money. And even worse, people who NEED YOU will be visiting your website and leaving without choosing to get the help they need. 

You owe it to them, and to yourself, to make these small tweaks to your website to actually turn (the right) people into patients. 

We'll walk through the elements of a website that works well, and I'll show you examples of websites that are doing it wrong and doing it right, and we'll talk about why. So that you really get it, and can make the tweaks that will make your website feel like a truer expression of how you can help.

Dr. Katie Altneu DTCM FABORM

Hello there! I'm Katie. I’m an acupuncturist and herbalist with a practice I love in Denver, Colorado. I've gone through the journey of creating a busy practice. I've learned things the hard way, in the trenches. I've also taught the Business/Practice Management class at CSTCM for four years. My previous career was in economics and finance. I love merging these two worlds. I love our medicine and I'm dying to help other acupuncturists learn the business and marketing tools they need to fuel their practice success. I started creating these resources for acupuncturists online because I want to give you access to the information I wish I would have had from the beginning.As any silly, serious, strategic, personal or professional questions come up, please give me a shout. I’m always delighted to hear from you. Fire off any questions to me at If there is anything I can do to serve you, just ask.You deserve a business and a life you love. I can help.

Course curriculum

  • 1

    How to Tweak Your Website so People Want to Work With You

    • Welcome!

    • What makes a website convert people into patients

    • Small tweaks that make your website way better

    • Bonus: free website audit

    • Next Steps